Who came up with the idea to put mini umbrellas in drinks? ridiculous! brilliant!
When I was a young man (19 I think), I was out to lunch in Atlanta with some work mates and when we came out of the restaurant there was a massive thunderstorm. We had to sprint to our car to avoid having to change our clothes and still we ended up drenched.
I thought – Why not have free single-use umbrellas that shops can give to their customers as a courtesy? They could be super-cheap and silk-screened with their logo (or sponsored by another company looking for exposure).
The good feeling gets translated into a relationship to the brand. right?
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